I’m Kassidy Iwashita, an award–winning video producer and creative leader in the San Francisco Bay Area.
I am the Director of Production for the Golden State Warriors, where I lead creative development and production for some of the most dynamic storytelling in professional sports. Over the course of my career with the Warriors, I’ve earned 42 NATAS Emmy Award nominations and 16 wins—recognition that reflects both my passion for the craft and my commitment to excellence.
I began my journey as an intern and worked my way up, gaining hands-on experience across every stage of production, from ideation through final delivery. I’m driven by a love for storytelling, a curiosity about people, and the challenge of bringing ideas to life in ways that feel authentic, emotional, and visually impactful.
With experience managing a team of six full-time creatives, I lead with collaboration, clarity, and a commitment to elevating every project we take on.
Known for resourcefulness and innovative thinking, I’m constantly finding ways to stretch multimillion-dollar production budgets to produce more content without increasing costs. Whether I’m collaborating with athletes, directing large-scale shoots, or shaping the creative vision of an entire campaign, I approach each project with purpose, creativity, and a dedication to elevating the story.
Long-form video has proven highly effective for engaging audiences and fostering deeper connections with fans. Recognizing its value, we are investing in creating more long-form content to tell richer stories while maximizing both engagement and monetization.
7th Pick tells the story of how the Golden State Warriors drafted Stephen Curry and chronicles his journey to the NBA, highlighting the determination and talent that shaped his career. To capture this story, we traveled across the United States conducting 20 interviews, bringing a wide range of perspectives to the narrative. To date, the video has garnered over 1 million views.
First in 40 is a long-form documentary series reflecting on the Golden State Warriors’ historic 2015 championship—told a decade later through the voices of the players, coaches, and media who lived it. The project was in production for over a year and included 23 in-depth interviews conducted across the world, capturing a rare and intimate perspective on the team’s rise.
Released as a four-part series over four consecutive weeks, First in 40 blends archival storytelling, cinematic visuals, and personal reflection to re-examine one of the most pivotal seasons in franchise history. Since launch, the series has garnered more than 1 million cumulative views.
Road to Gold is an all-access feature following multiple members of the Golden State Warriors as they prepared for and competed in the 2024 Olympics. Our team traveled across the world to capture the journey—starting in Las Vegas for training camp with Head Coach Steve Kerr, Olympian Stephen Curry, and practice squad members Trayce Jackson-Davis and Brandin Podziemski.
From there, we followed the team to London for exhibition games and then to Paris for Olympic practices and competition. The project blends behind-the-scenes access, candid moments, and high-energy storytelling to showcase the preparation, personality, and pressure of representing Team USA on the world stage.
Zaza Goes Home follows Zaza Pachulia as he brings the Warriors’ championship trophy back to his home country, the Republic of Georgia. The piece captures an intimate look at Zaza’s personal journey—highlighted by a meeting with the President of Georgia and a national celebration of his accomplishments.
Through all-access moments, cultural context, and emotional storytelling, the feature explores Zaza’s upbringing, the challenges he overcame, and the pride he carries in representing his country on the world stage. It offers a deeper understanding of who he is today by tracing the roots that shaped his path.
The Legend of Run TMC brings together the legendary trio—Tim Hardaway, Mitch Richmond, and Chris Mullin—as they sit down to revisit some of their most iconic plays. Through candid conversation, laughter, and deep reflection, they reminisce on their unforgettable run and discuss how their chemistry, style, and impact helped shape a defining era in Warriors history.
The piece offers a rare, intimate look at Run TMC’s legacy, capturing not just the highlights, but the stories, relationships, and moments that made their time together truly historic.
I produce highly engaging video content designed to perform across multiple platforms. My approach focuses on creating long-form videos optimized for YouTube, while simultaneously structuring them so they can be clipped into short, snackable moments for TikTok and Instagram. This allows content to reach audiences where they are, maximizing engagement and shareability without losing the integrity of the original story.
Created early in my career, the Definition Series is a video series designed to capture authentic perspectives from players. Each participant is given a word to define in their own words, without additional prompts, allowing for genuine and unfiltered responses.
He Beat the Streets is a poem Moses Moody wrote and recited in high school. In honor of Black History Month, we sat down with Moses to break down his work, exploring the challenges faced by African Americans and his vision for empowerment and uplift.
All of Us was a promotional video for the 2023 NBA Playoffs. I secured H.E.R. as the featured celebrity, coordinating closely with her manager and team to ensure she was fully prepared for the shoot, and helped manage all necessary permits for production.
Fear, Who Cares? is a video from the Fighting Spirit campaign for Modelo. On the 20th anniversary of 9/11, Warriors Chief Revenue Officer John Beaven reflects on the heroic actions of his father, Alan, aboard Flight 93, and the lasting legacy he left behind.
Arthur Renowitzky is a video from the Fighting Spirit campaign for Modelo. This video tells the story of lifelong Warriors fan Arthur Renowitzky, who shares his journey of overcoming extreme obstacles and how he now uses his experiences to educate others on preventing gun violence.
On December 14, 2021, Stephen Curry made NBA history by surpassing Ray Allen as the league’s all-time leader in three-pointers. This video chronicles Curry’s pursuit of the record and revisits the unforgettable night that cemented his place in basketball history.
Capturing live events is a key part of the role. This video covers 2022 All-Star Weekend, where Stephen Curry won the inaugural Kobe Bryant MVP Award during his eighth All-Star Game. Over four days, we produced run-and-gun coverage following Curry and other Golden State Warriors players, capturing the energy and excitement of the event.